Keffe, kaffe, java, mud. Joe. Crank case oil.
Face it, coffee will always be hip, unless you’re Mormon.
While we are still recovering from the whole Starbucks craze, smaller and more specialized shops are beginning to take their place on the thoroughfares and in the empty storefronts of emerging Americana…and it’s become such a trend that even Starbucks has taken notice, even adding a “blonde” roast to their line of homogenous offerings.
These little start ups are being run by a fairly eclectic cross section of proprietors. Some have been in the industry for a while, and some just got the itch to try something new, and are slowly changing the face of American coffee…gone are blends with silly names. Now it’s single origins from countries you’d never expect with estate names you can’t possibly hope to pronounce, roasted on itty bitty machines.
A more recent trend, borne out of the “third wave” movement could be considered the “fourth wave,” or the practice of growing your own coffee trees, harvesting, and ultimately roasting your own beans. This is of course after you’ve caught on to the newly trending kitchen microfarm…you’ll be on the absolute cutting edge of hipness by owning your own micro plantation. For an added element of cool, try roasting your coffee one bean at a time,